For Florists

Your floral business’

best friend.

Oh, my beloved florists. I’ve spent the better half of this past decade supporting florists, be it in high-volume floral sales or as a go-to for floral marketing and brand development. I’ve soaked up so much knowledge about our industry, particularly in the retail and event bubbles, and am excited to use what I know to help florists take their businesses to the next level.

For those of y’all who are new to the industry: maybe you saw some really inspiring Reels or Tiktoks and decided that you wanted to take the leap into being your own floral-boss. You know you want to design, but you have no idea where to start. I’ve got you! We can discuss strategy, brand development, long-term financial forecasts, and really make a roadmap for your business.

And for the design-veterans with popping knees: I hear you - sometimes literally. You should probably get that looked at…but in the meantime, I know our industry is changing rapidly. AI does what now? And the world expects us to be doing weird dances on camera and edit videos full time?! I know! It’s a lot. And maybe being an influencer isn’t your goal, but it might be time to learn best practices for a modern website and social media presence…and yes, we can talk about how to use AI for good.

I’m here to help you make money doing what you love, and make sense out of the parts that maybe makes you want to curl up in a ball and give up.

“The flowers turned out amazing! All the joy it brought...the clients were so happy. It was exactly what I needed. Thank you for supporting me, encouraging me, celebrating my moment, and filling my bucket when I needed it most!”
— Meghan of Eden Meadows Floral

Floral Consulting Services

  • Sourcing + Recipes

    Needing help picking the perfect stems to bring your client’s vision to life? Or, maybe you know what you want, but aren’t so confident about how to recipe efficiently (or profitably). We can work together, either on real client work or mockup examples, to train you on best practices!

  • Sales Training

    So you’re an expert at design, but maybe the people-part of running a floral business isn’t where you shine. Let’s do a deep dive on what you’re doing that’s working, areas for improvement, and watch your conversion rates soar!

  • Back of House Systems

    I’ve never met a spreadsheet I didn’t like. And there are so many great platforms supporting florists now, so there’s really no excuse for your business operations to be in shambles. We’ll go through what you have, identify any gaps, and make sure to streamline your processes!

  • Retainer-Based Consulting

    Whether you just need me to deep dive into a project with you, or you want recurring cheerleader-style support, I’m here to support your business! We’ll build an outline of services and support needed, and create a custom pricing plan for you.

Let’s work together

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!